New York, NY - Instant Retail Delivery Service Launches New Retail Media Platform for CPG Partners
JOKR, a leading instant delivery app, today announced the global launch of JOKR Media, a new retail media platform to increase the sales of CPG products by offering a wide variety of marketing placements. JOKR’s offline ad placements come together to provide brands exciting opportunities to seamlessly plan, buy, measure, and manage their ads and drive significant ROAS (Return on Ad Spend).
In addition to in-app banner placements and offline initiatives such as sampling, JOKR is launching a new auction-based self-service ads platform for CPG partners. JOKR has partnered with Topsort, an ad-auction infrastructure provider, to allow advertisers to bid for more personalized and relevantproduct placements on the search page, homepage, and across various other locations in the innovative new JOKR app. The self service ad platform allows for simple campaign management through auto-bidding, pacing, and hourly reporting.
JOKR launched their global retail media pilot in November of 2021 and has since run over 100 successful paid campaigns for CPG partners such as Kellogg’s, Grupo BIMBO, and Pernod Ricard México. Following highly encouraging feedback from brands that partook in the pilot, JOKR has decided to ‘double-down’ on retail media and make it a key part of its global strategy going forward.
JOKR has hired a dedicated team to work with CPG partners to understand their needs, put together bespoke campaigns, and share detailed reporting. JOKR offers brands the opportunity to create a campaign to reach customers across all touch-points: in-app, via JOKR’s communication channels, and in-person through JOKR’s vertically-integrated delivery service.
“Retail media is a powerful new tool for CPGs to build their online presence and grow their sales, and JOKR is putting the development of a comprehensive ads offering at the heart of our strategy” said Benedict Counsell, Vice President of Campaigns, Onsite and JOKR Media at JOKR. “We are thrilled to be able to offer our new JOKR app, a dedicated sales team, and a new self-service ad platform to our CPG partners. Initial feedback from CPGs has been very encouraging and we will continue to develop innovative, trackable, high-return products for our partners.”
JOKR Media is now live in Colombia, Mexico, Peru, Chile, Brazil, and the United States and CPGs should reach out to their category manager or visit https://www.jokr.com/jokrmedia for more information. As consumers continue to prefer an e-commerce shopping experience, more brands are seeking innovative ways to grow their digital presence while maintaining brick-and-mortar sales. While JOKR is known for personalization and data science, JOKR Media provides another means for brands to maintain and grow relevance.
"We are super excited to help JOKR launch a retail media strategy with state-of-the-art auctions technology that only a few have today in the advertising space. It's been a great experience working with a fast partner that has solid architecture and an excellent engineering team." - Regina Ye, Topsort Co-Founder and CEO.
About JOKR
JOKR is a global platform for instant grocery and retail delivery at a hyper-local scale. JOKR makes the shopping experience smarter, faster, and more enjoyable, all while returning an extremely valuable asset back to the consumer: their time. JOKR delivers orders within minutes of purchase and offers a smooth, frictionless and nearly instant experience. JOKR is committed to sustainability by creating a more relevant and hassle-free shopping experience to limit people from overfilling their fridges and wasting food. The company is backed by some of the world’s most well-known and successful investors, including Activant Capital, Balderton, Greycroft, G-Squared, HV Capital, Kaszek, Mirae Asset, Monashees, Moving Capital, Tiger Global, joined by some top entrepreneurs in the on-demand delivery and retail space. JOKR currently has operations across the United States and Latin America.
About Topsort
Topsort is the auction-based native ad infrastructure and APIs for marketplaces and multi-brand retailers to launch and scale native advertising fast. Topsort is the fastest growing retail media infrastructure, based in Silicon Valley, operated globally.
Media Contact: press@jokr.it
In addition to in-app banner placements and offline initiatives such as sampling, JOKR is launching a new auction-based self-service ads platform for CPG partners. JOKR has partnered with Topsort, an ad-auction infrastructure provider, to allow advertisers to bid for more personalized and relevantproduct placements on the search page, homepage, and across various other locations in the innovative new JOKR app. The self service ad platform allows for simple campaign management through auto-bidding, pacing, and hourly reporting.
JOKR launched their global retail media pilot in November of 2021 and has since run over 100 successful paid campaigns for CPG partners such as Kellogg’s, Grupo BIMBO, and Pernod Ricard México. Following highly encouraging feedback from brands that partook in the pilot, JOKR has decided to ‘double-down’ on retail media and make it a key part of its global strategy going forward.
JOKR has hired a dedicated team to work with CPG partners to understand their needs, put together bespoke campaigns, and share detailed reporting. JOKR offers brands the opportunity to create a campaign to reach customers across all touch-points: in-app, via JOKR’s communication channels, and in-person through JOKR’s vertically-integrated delivery service.
“Retail media is a powerful new tool for CPGs to build their online presence and grow their sales, and JOKR is putting the development of a comprehensive ads offering at the heart of our strategy” said Benedict Counsell, Vice President of Campaigns, Onsite and JOKR Media at JOKR. “We are thrilled to be able to offer our new JOKR app, a dedicated sales team, and a new self-service ad platform to our CPG partners. Initial feedback from CPGs has been very encouraging and we will continue to develop innovative, trackable, high-return products for our partners.”
JOKR Media is now live in Colombia, Mexico, Peru, Chile, Brazil, and the United States and CPGs should reach out to their category manager or visit https://www.jokr.com/jokrmedia for more information. As consumers continue to prefer an e-commerce shopping experience, more brands are seeking innovative ways to grow their digital presence while maintaining brick-and-mortar sales. While JOKR is known for personalization and data science, JOKR Media provides another means for brands to maintain and grow relevance.
"We are super excited to help JOKR launch a retail media strategy with state-of-the-art auctions technology that only a few have today in the advertising space. It's been a great experience working with a fast partner that has solid architecture and an excellent engineering team." - Regina Ye, Topsort Co-Founder and CEO.
About JOKR
JOKR is a global platform for instant grocery and retail delivery at a hyper-local scale. JOKR makes the shopping experience smarter, faster, and more enjoyable, all while returning an extremely valuable asset back to the consumer: their time. JOKR delivers orders within minutes of purchase and offers a smooth, frictionless and nearly instant experience. JOKR is committed to sustainability by creating a more relevant and hassle-free shopping experience to limit people from overfilling their fridges and wasting food. The company is backed by some of the world’s most well-known and successful investors, including Activant Capital, Balderton, Greycroft, G-Squared, HV Capital, Kaszek, Mirae Asset, Monashees, Moving Capital, Tiger Global, joined by some top entrepreneurs in the on-demand delivery and retail space. JOKR currently has operations across the United States and Latin America.
About Topsort
Topsort is the auction-based native ad infrastructure and APIs for marketplaces and multi-brand retailers to launch and scale native advertising fast. Topsort is the fastest growing retail media infrastructure, based in Silicon Valley, operated globally.
Media Contact: press@jokr.it